Product
(Lifestyle)

When you have a product you need great photography. A photo can help explain how the product is used. Show how it works. It can help make the viewer imagine themselves with it. It can show how the product will fit into their lives. Product photography is about creating a beautiful image for packaging, banners, web, social media, etc that is beautiful and tells a message.

 

Lifestyle photography is the art of capturing the “everyday” situation that can relate to the viewers life. Incorporating this style with products is important for a business to help potential customers make the connection that the product serves a real purpose in their life. Often this is in an ideal situation maybe around the idea of travel or success, for example. Showing a feauture or benefit is great but ultimately the hero of the photo here is the product, and maintaining that is usually the goal though sometimes its simply about placing the viewer in the setting with product being a key to being there.